Growing up in Kenya we never really consumed hot sauce or had much pepper in our meals but in the roads and streets you would find street vendors selling roasted maize with chili and lemon or you would find mango fruit sellers who would always have chili on the side as a condiment. Well that excitement with pepper went into my teenage years & I recall always telling my mom to come home with Peptang’s Hot & Sweet Sauce. My fascination with chili took a backseat in the years after that & I began exploring different entrepreneurial endeavors.
While in that journey I started exploring the idea of farming chillis & never really took a chance until I find out I was going to be a dad 
. So in 2020, I decided that 2021 was the year I finally get to be a chilli farmer. The plan was to only do this & sell the chilli for export but at the back of that I also decided to explore value addition
Our goal is to elevate every meal and build a strong brand the African Way
Joseph M Owino – Co-Founder Kwe & Cole Foods
Now in 2024, our products are starting to enter the market & we are eager to create a lasting company that impacts community, our lives & the lives of all those who buy, support or recommend our brands.
We believe in being bold, honest & deliver on value.
What started as an idea to farm chilli quickly pivots to becoming a sauce company. We realized very early on that food processing was a more time worthy endeavour as compared to farming which was 400km away in Kisumu & we were in Nairobi during the "Lockdown". So we failed at Chili farming 
and pivoted to thinking about creating sauces.
The first founder is born Kwe Baraka Muga. He is a bouncy little boy and we were not much focused on getting anything saucy it was still just an idea in our minds.
Early on we tried various designs and flavours & all these bottles were to be given to friends for free.
To those friends & family that had to taste our earlier sauces, thank you ♥
Like the beautiful woman that birthed her, she came with her own style. Colette aka co-founder is the brand manager. She created the new look of of the company. We changed names to "Kwe & Cole" and things have never been the same yaaay!